Most of the farms in Georgia and Bosnia and Herzegovina are family-run. Family farmers contribute directly to food security and nutrition in these countries; family farms are the link between past and future, place where culture is applied and preserved and are part of the wider rural landscape and economy.

The number of family farms is declining because these family farms struggle to resist the market pressure of current globalized markets. One of the causes of this problem is that there is remoteness (in the geographical, relational and value sense) between family farms and consumers in the current system of food production. This leads to the deterioration of family farms’ position in the food system and the corrosion of applied family farms business models. The solution are new family farms business strategies and implementation of short food supply chain (SFSC) practices. The SFSC recommends a more direct connection between farms and consumers.